Sutra:
222. idhilE vAthSalya SvAmithva Sauseelya SaulabyangaLAgiRa guNavisEshangaL nErAga pragAsikkiRadhu.

Sri PBA Swami's Sarartha Deepikai:
In the term "mAm", all the qualities of the Lord that a chetana needs are present. They are: vAtsalyam, svAmitvam, sausIlyam and saulabhyam.

Vatsalyam shines in the fact that He taught all the great meanings to that Arjuna who got caught in adharmic knowledge and failed in his dharmic duty.

SvAmitvam shines in the fact that not only did He explain His paratvam to Arjuna but He also allowed Arjuna to see it.

SausIlyam shines in the fact that He mixed with Arjuna in such a fashion that Arjuna could call out "he krishNa he yAdava!".

Saulabhyam shines in the fact that He made His divine body which is not to be seen by mortal eyes visible to Arjuna.